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Embeded financing in digital wallets is the logical next step after standalone BNPL reached saturation. CaixaBank integrating directly into Apple Pay's checkout flow removes friction at the exact moment customers are deciding whether to proceed with a purchase. The key differentiator is that this isn't bolted on fintech but native bank functionality, which should mean better unit economics and tighter risk managment compared to third party BNPL providers. If other European banks follow suit, it could seriously pressure standalone players like Klarna who lack direct wallet integration.

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