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Ajay Srinivasan's avatar

The Visa Destinations move makes sense when you understand the pressure underneath it. As payments get commoditised and margins compress, the only way to protect the franchise is to own more of the customer relationship beyond the transaction. This is the same logic that drove banks into wealth management, insurance companies into health services, and telcos into content. The payment is just the entry point. The question is whether cardholders will actually use a travel platform because Visa built it, or whether the brand trust in payments transfers to an entirely different category. Those are not the same thing, and the history of financial services companies moving into lifestyle products is more mixed than the press releases suggest.

Steven Klebe's avatar

This is somewhat intriguing. Very American Express and Capital One of them! Generally I applaud moves like this albeit it is a very crowded space. I will be interested to hear in a year or so if it gets any meaningful traction.

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